2011 FORD FIESTA:
‘IT’S A PRETTY BIG DEAL’
The same type of out-of-the-box thinking that led to the groundbreaking Fiesta Movement social media initiative is reflected in a new ad campaign to launch Ford’s all-new small car, the 2011 Ford Fiesta.
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- Ford is launching the all-new 2011 Ford Fiesta with a broad-reaching advertising campaign built around the theme, “It’s a pretty big deal”
- The new campaign shares the same nontraditional approach that defined the Fiesta Movement, an initiative that introduced the new small car to consumers through socially vibrant agents who have been driving Fiestas in monthly themed missions and relating their experiences through social media sites
- The campaign also includes a significant multicultural element to reach out to two of the largest consumer groups in the small car segment – young African Americans and Hispanics
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